There are two listings that are a part of search engines and finding websites. The most common is through organic searches otherwise known as search engine optimization (SEO), while the other one is through advertisements that also show up in searches, though this is known as pay-per-click (PPC) or search engine marketing (SEM) since you’re listed in ad space. Google AdWords uses PPC and SEM and while you should use SEO as well, using Google AdWords can get your website to the top of its rankings much quicker than regular SEO. The catch is that it costs to bid on keywords and it adds up every time someone clicks on your ads and doesn’t make a purchase. But that’s why White Shark Media wants to make sure those clicks turn into sales.
If your AdWords campaigns aren’t attracting your potential customers to your products, White Shark Media can make sure they do. Their purpose is to make sure you’re not overpaying for your campaigns by doing analytics and looking at all the traffic metrics. And they never leave you in the dark with what they’re doing but instead keep you up to date through live monthly meetings and having a contact person you can always get a hold of. If that wasn’t enough, they’re also in Google’s small business partner network which is a privilege only a few companies have.
White Shark Media also is proud to offer a free evaluation for your AdWords in which they will take a look at your campaigns and tell you how they could be improved. They’ll go over all the tools and methods that they would use to optimize your campaigns, but nothing will actually be changed on them unless you decide to hire them. You’re not obligated by any means to hire White Shark Media, but you can easily signup for the evaluation by giving them a call or going to their website at www.whitesharkmedia.com.