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Purina’s New National Campaign

A new national campaign was launched June 8, 2015 by Purina that features the people who make the Beneful Brand Dog Food explaining their reasons for feeding it to their dogs. The commercial defends the quality and safety of its product against misinformation presented by a class action lawsuit that is baseless. Associates of Purina are featured with their pets talking about how great the product is.

The Vice President of Purina, Juli Plassmeyer, knows¬†that the Beneful brand is nutritious, quality food that is safe for dogs. Plassmeyer says that no one cares about pets more than Purina and is proud to work for Purina. Plassmeyer also adds that they are pet owners and would never compromise consumers’ trust in their products.

In February, a class action lawsuit was filed against the company based on unfounded allegations. Approximately 15 million healthy dogs were served Purina Beneful food in 2014.

Beneful brand dog food is manufactured by the Nestle Purina PetCare Company. It offers dry and wet food products, that provides nutrition and great taste for dogs all around the world. Beneful was launched in 2001 and has become one of the leading dog food brands in the history of the company. Beneful is manufactured in the United States.

The Nestle Purina PetCare Company believes in community involvement, pet care, and promoting a good bond with owners and their pets.

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