Equities First Holdings is a great investment group that is expanding all over the world and trying to make sure that everyone has the chance to get a loan for what it is that they need. The company started because small business owners that had great companies were not getting the personal loans that they needed in order to grow their company the way they needed to.
So the company made stock-based loans work because that is what they put in all their effort to. When they focused on just that they were able to quickly work out the problems that others had experienced with them. The owners now had another option for loans and because they were securing the loan it meant that the interest rate on the loan would be significantly lower than it would have been going the traditional route. When others learned about this is became popular with all.