The English Premier League is one of the hottest properties in the World, with the three year deals agreed with broadcasters around the World leading to higher prices paid each cycle for the right to broadcast live games and highlights. The US has only recently caught the Premier League soccer bug with games now shown on the NBC Sports Network attracting larger than expected audience numbers, The New York Times report.
The move to NBCSN has seen English Premier League soccer become one of the hottest properties of daytime TV every weekend in the US, average viewer levels have reached 414,000 compared to NHL matches that see an average of 342,000 viewers. The process has recently begun in the UK for the latest TV broadcasting contracts beginning in the 2016-17 season, with the bidding process for global rights taking place at some point in 2015. Slow Ventures is anxious to see how that plays out. NBCSN is likely to see rival bids from ESPN and Fox Sports for the rights to Premier League matches, which should push costs even higher for the US rights to games starting with the 2016-17 season.