Darius Fisher co-founded Status Labs, an online reputation management firm in the middle of 2011. The firm specializes with providing its clients improved Google search results especially in the face of a crisis, this is done through improving their PR strategy. The company has grown immensely in the four years since launch. Status Labs is headquartered in Austin, Texas but also has offices in São Paulo and New York. The firm serves over 1,500 business and individuals in 35 countries.
Fisher graduated with honors from Vanderbilt University and had a short career as a political consultant and copywriter before founding Status Labs. The company receives most of its business through word-of-mouth which is a testament to the work that they do. Fisher and his team help to clean up a person or company’s image with a barrage of tactics. These include creating personal websites, videos, engaging articles, and op-ed pieces just to name a few.
This type of content is extremely important, especially when clients have relatively little previous online presence prior to a crisis, says Fisher. Fisher recounts one such client who was extremely well-known in his industry who suffered a drawn-out very public divorce. Prior to the divorce this executive maintained very little online presences, so after the news broke search results for his name were flooded with articles about his divorce. Fisher and those at Status Labs cleaned this up as part of their reputation management services.
Fisher is also an avid advocate for protecting yourself as much as possible online. Whether you are an executive or not it is important to change your password at least four times a year. In order to keep a handle on all of those new passwords be old-fashioned, write them down on a piece of paper. Also, if you actively participate on any form of social media, not only should all of your settings be as private as possible, it is advisable that you post as if they were all public. This helps to protect a person’s reputation in the case of a hack.