Public relations practitioners are increasingly called upon to be well-versed in social media. This semester, you will blog as about one-third of your grade in our class.  You will add content to your blog weekly throughout the semester. Feel free to continue to use an existing blog of yours, unless you feel compelled to start [...] Read More

Students in most of my classes have blogging as a component of their grades. Many of them have rarely even read blogs, no less written one of their own. In this post, I am combining many posts I’ve previously written to help them get started in WordPress. 1 Review the slides in my “Getting Started [...] Read More

In COMM 4633 (Social Media for PR), we’ll all blog about the same topic each week during the semester. Your TOWs should be posted by Sunday midnight at the end of each week. Some weeks have more than one topic listed; choose one of the available topics on those weeks. If you have a topic [...] Read More

It is short notice, but we would love to have as many tweeple as possible visit the landmark O’Brien’s Irish Pub in Brandon for fun, fellowship, food, and good times. Bring two canned goods for the Emergency Care Help Organization of Brando... Read More

You’d think that businesses, especially large ones that have a social media presence, would realize by now that social media is 24/7. Apparently, Papa John’s didn’t get the memo.   Minhee Cho, Communication Manager at ProPublica, posted her receipt from her last night’s pizza order at about noon today. Retweets and comments about her treatment [...] Read More

An Open Note to All of Prof. Nixon’s Students: Welcome back to our Communication Department at Southeastern University; I hope your Christmas break was a blessed one. I spent a lot of much-needed time with family. You will soon be able to see the syllabi for my two Spring 2012 on-campus classes at my Scribd site. [...] Read More

So there has been some discussion on various social media sites and posts as to why each tip is being posted daily.  Here’s why…. How do you eat an elephant?  One bite at a time.  Tackling and reviewing your marketing plan must be reviewed and digested from many angles.  Reading a list of 12 tips [...] Read More

Being an entrepreneur is a challenging and a busy lifestyle.  Maintaining your place in the marketplace is vital to ensuring your business constantly grows.  Over the next couple of weeks, we will share our 12 Tips for Marketing in 2012. You may have heard some of them before, but now you will learn the importance [...] Read More

Of all the years I’ve lived through, 2011 does not rank up there as one of my favorite ones. If you know me, or “know me” virtually, you will probably be able to predict why. But I’ll get to that soon enough. Twitter is a lot of fun and a great distraction for me. I’ve [...] Read More

This afternoon, a friend of mine called to inquire about another person in the Brandon community’s position.  I immediately hopped on Linked In to determine where the person in question is currently working.  I answered my friend promptly and h... Read More