Every company has something to sell. In order to sell or market that product or service we often describe its features, benefits, add-on’s, etc. The fact is that many products and companies are very similar to each other and offer comparable benefits. So how can you make your product, service, or company stand out and above the competition? Buyers purchase from companies and people that they know, like, and trust. Many times in order to land a sale, you may have to differentiate yourself from the competition. Read More

I grew up a Red Sox fan with frequent visits to Fenway Park and McCoy Stadium. Red Sox fans hated George Steinbrenner. We hated the fact that he was always in the limelight. We hated the fact that he wouldn’t hesitate to fire a player or a manager if the were slacking or lacked the [...] Read More

Leveraging stuff  may not sound like the ultimate academic growth term, but it is certainly a key strategy when you are a small business or start up. Leverage means to milk something without buying a dairy farm and stuff is anything that you can find and legally use to help achieve your goals. The team at [...]

“I approach every project with a new insecurity,” stated Frank Gehry from the Milken Institute Global Conference recently, where some of the world’s greatest minds debated business, politics, sales and conservation. Gehry is a world-renowned architect of the Guggenheim museum in Bilbao, Spain and the Walt Disney Concert Hall in LA, among others. Gehry, [...]

I’m a huge fan of “Kitchen Nightmares” on BBC with Chef Gordon Ramsay. It’s one of the few shows I record on my DVR because I like his flashy style and his knife-sharp advice (pardon the pun); that is, after I got past his trucker language. He serves up some rock-solid business tips along with [...]

Today, your customers and prospects are becoming more mobile and depending on their smart phone devices more and more as sources of information. Utilizing a QR Code in your marketing materials will give you an opportunity to reach out to your mobile customers and prospects in a new and efficient way! Read More

This story is a tough one to write. It’s about a Houston restaurant that for 27 years served up the best, authentic South Louisiana food, created memories for such notable guests as Anna Nicole Smith and her then billionaire husband, Olympian Carl Lewis, many of the Houston Rockets, Astros and Texans, national politicians, film entertainers, [...]

Let’s face it, customer acquisition is far more expensive than customer retention. Survey after survey, industry after industry, the facts remain the same: it cost 5 to 7 times more to obtain a new customer versus keeping an existing customer happy. Wow! Do the math people. If it cost $75 to keep an existing customer [...] Read More

Where would you rather spend your vacation? on an oil-polluted beach or on a beach where glistening beauties lounge around? Yes, the answer is obvious and Spirit Airlines is betting on it. This ad campaign for the carrier Spirit Airlines has been posted on their website a few days ago and quickly pulled down after a [...] Read More

Welcome Thomson Dawson, a new friend and contributor to Oddpodz. Over the past year and half, I have had an on-going issue about Money. I have worried obsessively about earning it, saving it, investing it, and sharing it… my thoughts about Money have been stressful indeed. After many years of doing nothing but earning Money in [...]