Today is the day many will remember on Wall Street.  The day Facebook founder and CEO, Mark Zuckerberg, rang the opening bell at the Nasdaq stock market. Looking back at many other companies who went public, experts are leery of buyer zest to pounce on purchasing shares today.  Apple, Pandora and Groupon didn’t have the … Read more Read More

  Above Promotions Company provides Consumer Evaluations for clients who have brick and mortar or extensive online businesses.  This type of evaluation allows owners an opportunity to improve their brand’s image from the consumer’s view.  Whether you’re a retailer or restaurant owner, you can find out ways to improve your customers’ experience. Having completed this … Read more Read More

The old saying, “Time is Money”, has not lost is meaning.  Yet we find it can be very easy to forget its truth. As small businesses look to market their company on social media sites in a way to generate more customers, many are forgetting “time is money”.  Let’s be clear here.  Using social media as … Read more Read More

(It must first be said, we are no political analysts, nor do we publicly endorse any candidate running for public office, unless it’s the mother of Above Promotions Company founder (whose name we’ll give at a later date so you can write in on the ballot in November).   Now that’s out-of-the-way, let’s get down to our … Read more Read More

What a person names a thing can shape how people perceives it.   As smart, savvy, business professionals, this is not a new concept to you.  You know this principal works for a business’ name, sales promotions and events, but is this something you consider when you create your blog posts title or description? We have … Read more Read More

Truly the marketing umbrella is large and many are focused on pr, advertising and social media.  But there are five topics within each business’ marketing strategy that cannot be neglected.  Keeping track of these on your own can be difficult (which is why we are here), but are critical to keeping your organization competitive in … Read more Read More

Do you remember back in 2011 when Paris Hilton walked out of an interview?   More than likely not considering the question she was asked by an ABC News correspondent.  The question?  If she was worried about not being relevant any longer due to other rising reality tv stars (i.e. Kim Kardashian).  She did manage to return and finish … Read more Read More

Just because we were focused on a few Facebook and Twitter topics (Facebook giveaways and fans/followers), doesn’t mean we didn’t notice the news stories which would strike any media professional.  Crisis communication case studies were created left and right thanks to Ashton Kutcher (Popchips), Ann Romney (Mitt’s wife in $990 t-shirt), Sean Harris (Pastor telling … Read more Read More

Is Your Team Sitting Around Wondering Why Fan Likes are Going Up and Leads Aren’t Coming In? Photo Courtesy of Sigurd Decroos. “Like our page and you get a free jar of jam!” People believe in enticing possible fans for free goods or services is a good way to gain more “likes” in the social … Read more Read More

What is the fascination with numbers on social media sites?  What Happens at 1,000 Facebook Likes or Twitter Followers?  Will the business suddenly receive tons of new customers?  Odds are that will not be the likely outcome.  As we know, it often takes a few touches and brand recognition to get sales from marketing efforts. … Read more Read More