Let’s face it, customer acquisition is far more expensive than customer retention. Survey after survey, industry after industry, the facts remain the same: it cost 5 to 7 times more to obtain a new customer versus keeping an existing customer happy. Wow! Do the math people. If it cost $75 to keep an existing customer [...] Read More
Where would you rather spend your vacation? on an oil-polluted beach or on a beach where glistening beauties lounge around? Yes, the answer is obvious and Spirit Airlines is betting on it. This ad campaign for the carrier Spirit Airlines has been posted on their website a few days ago and quickly pulled down after a [...] Read More
Welcome Thomson Dawson, a new friend and contributor to Oddpodz. Over the past year and half, I have had an on-going issue about Money. I have worried obsessively about earning it, saving it, investing it, and sharing it… my thoughts about Money have been stressful indeed. After many years of doing nothing but earning Money in [...]
Welcome our new guest blogger AmyK Hutchens. AmyK is an intelligence activist and will be contributing insight a variety of topics. For every six minutes you experience a high state of negative stress it takes your immune system six hours to recover. That doesn’t stress you out does it?! Experiencing a rotten, lousy, no good, stressful [...]
In December 2009, Twitter co-founder Jack Dorsey announced his new company, Square, will allow merchants and individuals to accept secure payment from credit (and other) cards using a mobile phone. The idea is to accept payment through your cell phone in 10 seconds. Basically, it’s a little square dongle that plugs into your smartphone and [...]
Every designer knows that an effective design process includes balancing many aspects to create practical solutions with visually appealing designs. If the process encounters bumps along its way, it can turn lengthy, quickly eating into yo... Read More
What makes your business different from others offering the same services? If you can’t answer that question than what are you doing? New business owners need to clearly and quickly point out what is so special about the way they are doing business. If you don’t know, your customers sure the heck aren’t gonna know [...]
Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising for [...] Read More
The latest music video from Katy Perry is based on the CandyLand game that children from 3 to 9 just love to play. The video shows Snoop Dogg as a pimp, gummy bears as his army and women as eye candy. Perry has whip cream shooting out of her boobs, naked on a cloud and [...] Read More
Topping my axis of evil list for business is procrastination. This activity, or lack thereof, is a pure poison with no purpose other than to add stress and anxiety to humans, including the builders of big dreams and future success stories, entrepreneurs like us. So how does such an ugly topic make my blog this week? [...]
