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A look at Alexandre Gama and advertising in Brazil

     When advertising is mentioned in Brazil one name keeps coming up and it’s none other than Alexandre Gama he is a Brazilian born on June 1, 1958, in the city of Rio de Janeiro. Gama is one of the few Brazilians who have ventured out of Brazil and made an impact internationally as well as receiving numerous awards for their work both in Brazil and elsewhere.

He attended a program in Advertising and Propaganda from Fundação Armando Alvares Penteado and after graduating went into advertising immediately.

He worked in various agencies honing his skills before founding his own agency. These agencies include Standart Ogilvy as a writer, copywriter at DM9 for four years, AlmapBBDO as partner and vice president of creation and finally moved to the highest position in any organization as an employee President / CEO at Young & Rubicam.

In 1999 he left employment and ventured into Neogama his own advertising agency where he was able to grow it at record speed and within its first three years of existence, it was the fastest growing advertising firm in Brazil. The growth of Neogama was compounded by his foray into London where he opened a branch BBH network and Neogama. It also experienced a similar rate of growth and success and was acquired by Publicis Groupe in 2012.

In 2014 Alexandre Gama founded VIOLAB, an instrumental Brazilian guitar project that incorporates a recording studio, a radio program, and a Youtube channel.

He has received various awards for his works and is among the most awarded people in Brazil advertising industry as of 2017 he holds 26 Lions from the Cannes Film Festival.

Gama has gone on to hold major positions in different areas such as the only Brazilian publicist on the Global Creative Board, became a member of the Board of the Brazilian Association of Advertising Agencies and also served as chairman of the jury for the International Film Jury of the British Association.

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