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Duda Melzer’s RBS Group Produces More than $400 Million In Revenue Every Year

In 1957, Maurício Sirotsky Sobrinho was an associate partner of Rádio Gaúcha. In 1962, Maurício was the man behind TV Gaúcha in Porto Alegre, and five years after that, TV Gaúcha becomes an affiliate of Rede Globo. In 1969, the first regional TV network was formed by Sobrinho and in 1970, Sobrinho acquires his first newspaper, Zero Hora. In 1973, Sobrinho decided to get into the radio station business. In 1976, Sobrinho formed Rádio Atlântida FM in Porto Alegre. But Maurício wanted to expand his reach in television, so in 1979, he founded RBS TV in the city of Florianópolis in the state of Santa Catarina. In 1980, radio station Rádio Farroupilha AM started broadcasting under the RBS Group umbrella, and in 1981, Rádio Atlântida FM established affiliate network stations at Blumenau and Florianópolis. During the 1980s, 1990s, and at the turn of the century, the RBS Group kept expanding into other media forms, and the group kept adding new TV and radio stations as well as newspapers to their list of media outlets as well.     All of Sobrinho hard work and vision was not wasted on his grandson, Eduardo Sirotsky Melzer, better known as Duda Melzer. Duda Melzer was groomed to be the chairman and CEO of the RBS Group years before he assumed that role in 2012. Melzer didn’t sit around waiting to become the leader of the influential media group. He is a Harvard educated, marketing and business entrepreneur that has years of experience in the media business.     The list of Melzer’s business accomplishments is impressive. Melzer is the person that mastermind the acquisition of the digital company, e.Bricks Digital, as well a digital product development company, a book publisher, a record company, a printing company, and logistic company. The acquisition of those companies brings the total employee count to more than 6,000, and the annual sales of the RBS Group to more than $400 million.

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